Second Stage: Greenwich Village

I haven't posted for quite a bit! With clients needing to move-in by the first and staging to be done (we'll call it sprucing) for a one bedroom coop coming up for sale in Greenwich Village on 19th Street. Here's what I did for the latter...it's a cheap fix, rearranging existing furnishings and decorative accessories to make it look like a home, just a bit more designed. The bench that held plants and a model ship under the window became a coffee table, the bookshelf was revamped to give a sense of symmetry and order... focusing the eye on the artwork we curated down, the extra chair in the living room and a painting were moved into the dining area to activate the corner, bedding and pillows in the bedroom flipped and stacked (respectively) to create better lines from a distance. See for yourself:

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Center Stage: Gramercy

I recently rented this very large, Gramercy one bedroom apartment. The homeowner was relocating and needed the apartment rented as soon as possible. At our first meeting, I explained the benefits of staging the apartment and how necessary it would be to clear out most of her personal effects, leaving only those things she was donating- they would become my cues for the apartment. By that, I mean furniture and decorative items that will provide cues to the scale of the apartment and rooms, but are generic enough that a potential tenant can see himself in that space. Most times, looking at an apartment, you don't want to feel as though you are in someone else's home- you want to be able to see it as your home.

 Living Area, Before

 Living Area, After

 Hallway, Before

 Living Area showing Hallway, After

 Bedroom, Before

 Bedroom, After

 Kitchen, Before

Kitchen, After

I enlisted the help of Anne Broder from Broder Frauenglass Interiors. It only took a few hours to move furniture, place objects and create our "gotta go" pile. Result? The apartment was off the market after only a few showings...and we had more than one applicant! Not only did the apartment show well, but agents are more responsive to the photos we used to advertise the space. All in a day's work...

Ultra Modern: Upper West Side Exclusive

 With views of Lincoln Center and the most up-to-date luxury finishings, this studio is a truly unique space. Ready July 1st, this is an exciting "room with a view"...actually, it's all view!

Location: 200 West 67th Street, Upper West Side

Size: Studio

Ammenities: Doorman, Elevator, Laundry on Floor, Gym, Musician's Rehearsal Rooms, Rooftop Garden and Decks, Library, Conference Room

Special Features: Floor to Ceiling Windows, Luxury Finishes in Kitchen and Bathroom

 Rent: 2,629.00/ mo.
Rented